Adidas Celebrates Pokémon’s 30th Anniversary With a Massive Sneaker Collection.

Pokémon is turning 30, and adidas is marking the milestone with one of its most character-packed footwear collaborations yet.

The new Pokémon x adidas 30th Anniversary collection brings the world of Pokémon into several of adidas’ most recognizable sneaker silhouettes, combining classic footwear designs with details inspired by some of the franchise’s most recognizable characters.

The collection puts the spotlight on Pikachu, Mewtwo, Rayquaza, Charmander, Charmeleon, Charizard, Gastly, Haunter and Gengar, giving different Pokémon their own visual treatment rather than simply placing a logo on an existing sneaker.

Pikachu Takes Over the Superstar

Pikachu receives multiple designs, including versions of the iconic adidas Superstar as well as the Pro Model. The Superstar styles experiment with bright yellow, white and character-inspired detailing, while the Pro Model takes the concept further with a more playful textured construction.

The Charmander Evolution Gets Three Superstars

The fire-type evolution line receives its own trio of sneakers. Charmander, Charmeleon and Charizard each inspire a different Superstar design, with the footwear using fiery colors, textured materials and Pokémon-specific details to distinguish the three stages.

Mewtwo Gets a More Mysterious Look

Mewtwo appears across several silhouettes, including the Samba, Handball Spezial and ZX 8000. Purple and lavender tones dominate the designs, while molded and graphic details reference Mewtwo’s distinctive appearance.

Rayquaza Brings a Dragon-Inspired Edge

Rayquaza receives three different treatments, including the ZX 500, Adistar Control 5 and F50 Tunit. The designs lean into darker greens, black and reptile-inspired textures, creating a noticeably different aesthetic from the brighter Pikachu and Charmander releases.

More Pokémon Join the Lineup

The collection also expands into the Ghost-type Pokémon world, with Gastly, Haunter and Gengar receiving their own adidas designs. This gives the anniversary project a broader range of characters rather than focusing exclusively on Pokémon's most famous mascot.

Across the collection, adidas uses details such as custom graphics, textured uppers, character-inspired shapes and special lace accessories to make each pair feel connected to its Pokémon counterpart.

The rollout began in September 2026, with multiple styles releasing through adidas and selected retailers. Reported retail prices vary by model, with several adult pairs listed around the $110–$130 range.

Rather than treating the anniversary as a single limited-edition sneaker, adidas has turned Pokémon's 30th birthday into a full footwear universe—giving fans different characters, silhouettes and design directions to choose from.

For Pokémon fans, the appeal isn't simply the adidas branding. Each sneaker effectively acts as a wearable reference to a different part of the franchise's three-decade history.

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